Twitter’s CEO, Linda Yaccarino, recently unveiled the social media platform’s revamped logo, featuring a white X on a black background, signaling a significant change from its iconic bluebird symbol. The announcement was made on Twitter with Yaccarino’s tweet saying, “X is here! Let’s do this.”
In addition to the logo change, Elon Musk, the owner of Twitter, revealed that the platform’s traditional “tweets” will be replaced by “x’s,” ushering in a new era of communication on the platform. Musk also updated his Twitter profile picture to feature the new logo and added “X.com” to his bio.
The transformation comes as part of Musk’s vision to create a “super app” called “X,” a concept he has been discussing for several months. He seeks to revolutionize the social media landscape with this new platform.
During an audio chat on Twitter Spaces, Musk confirmed the logo change and expressed that this rebranding should have been done long ago. The new X branding was projected onto the side of Twitter’s headquarters in San Francisco, showcasing the company’s commitment to this transformation.
Twitter co-founder Biz Stone once explained that the bluebird symbol was named Larry in tribute to basketball legend Larry Bird. However, the upcoming changes mark a significant shift away from the platform’s previous branding.
The concept of a super app is not new, as some Asian apps, like India’s PayTM and Indonesia’s GoJek, have already incorporated various services, allowing users to access and pay for multiple services through a finance system. WeChat, a messaging and social media platform in China, has also gained popularity for its extensive range of services and large user base.
Elon Musk has a history of fascination with the letter “X,” as seen in his early online banking platform, X.com, which later merged with PayPal and was acquired by eBay. He owns the X.com domain, which now redirects to Twitter.
While Twitter’s logo change and the development of the “X” super app have generated excitement, the platform has faced challenges, including a lawsuit claiming $500 million in severance pay to former employees. Additionally, Musk’s announcement of daily tweet limits led to the rise of rival service Threads, a Meta-owned platform that garnered over 100 million sign-ups within five days of its launch.
Elon Musk’s X obsession extends to various aspects of his life, including naming his first child with musician Grimes “X Æ A-12 Musk.” Recently, he launched xAI, an artificial intelligence start-up aimed at creating an alternative to ChatGPT.
As the super app concept takes shape, Twitter is set to redefine its role in the social media landscape, and users eagerly anticipate the future possibilities this transformation may bring.