Vodafone Ghana officially transitions to Telecel
Telecel, Vodafone
Vodafone Ghana has completed its transition to Telecel Ghana, a strategic move aimed at expanding access to communication services in the country.
Telecel Ghana has now assumed control over several operations previously managed by Vodafone, including fixed telephone lines, internet services, voice and data services, as well as cash transfers and other business services. This transition follows the acquisition of a 70% majority stake in Vodafone Ghana by Telecel Group.
During the official rebranding ceremony, Patricia Obo-Nai, the CEO of Telecel Ghana, emphasized the company’s commitment to innovation and digital inclusion on the newly unveiled Telecel network.
Obo-Nai assured customers of a transformative experience on the Telecel platform, promising improved service delivery and a focus on mobile financial solutions.
Obo-Nai highlighted the one-year preparation period following the strategic acquisition of Vodafone Ghana shares by Telecel Group. She stated that the deliberate approach taken to introduce the Telecel brand was started with internal stakeholders and gradually progressing to key external partners and customers, which the public launch event took place at Labadi Beach Hotel.
As part of Telecel Ghana’s rebranding efforts, the Telecel Play app has been introduced, which aims to deliver a range of digital innovations and mobile financial services to customers.
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Obo-Nai emphasized the company’s presence in all 16 regions of Ghana and announced plans to engage and showcase the new Telecel brand offerings to a wider audience in the coming days.
With the introduction of Telecel Ghana, customers, partners, and stakeholders can expect a new era of communication services characterized by enhanced digital experiences and a customer-centric approach.
Speaking about the transition, Obo-Nai said, “In February 2023, Vodafone Ghana ended its work in Ghana. So, we signed a deal with Telecel Group to take over the 70% shares of Vodafone Group in Ghana Telecom. It has been one year of transition. And so, from yesterday, we ended the relationship with the Vodafone brand and we unveiled the Telecel brand. We started with our employees in the morning at the conference center, so they will see it first.”
She further added, “We have announced our brand promise that they are going to see an experience that is very different on our network, in the way we deliver service to our customers, and also, importantly, in mobile financial services. There will be a lot of digital innovations that will come up. And so, we announced our app called Telecel Play which everybody should download. Over time, you will be
SOURCE: Coverghana.com.gh
