Twellium Ghana’s Digital Marketer, Edem Lakpleku earns Master’s Degree in Digital and Strategic Marketing Management from UPSA

Twellium Ghana’s Digital Marketer, Edem Lakpleku has earned a Master’s Degree in Digital and Strategic Marketing Management from University of Professional Studies, Accra (UPSA).

In a historic milestone, Edem Lakpleku also known as Efo Protocol, the Digital Marketer at Twellium Industrial Company Limited, joins the first batch of 10 graduates from the University of Professional Studies, Accra (UPSA), to earn a Master of Arts Degree in
Digital and Strategic Marketing Management.

Master Edem was born in Battor, North Tongu District of Ghana. He completed his primary and basic education at Delali and St. Dominic Basic Schools before advancing to St. Paul’s Senior High School (SPACO) in Denu, where he pursued Business. His foundation in
Business paved the way for his first degree in Accounting from the University of Cape Coast (UCC).

He also holds a Diploma in Social Media Management, Diploma in Digital
Photography, and has earned recognition as an Advanced Digital Marketing
Strategist. His creative prowess in photography earned him the Most Creative Student Photographer Award at UCC’s Choice Style Awards for two consecutive years, 2020 and 2021. Edem was recently honored as the Best Digital Marketing Manager at the Association of Marketing Students (UPSA) Awards.
Edem’s passion for digital marketing and photography has shaped his remarkable
career route.

At Twellium Ghana, producers of renowned brands such as Rush Energy
Drink, Verna Mineral Water, Bigoo Drinks, and McBerry biscuits and cakes, Edem has spearheaded impactful campaigns, leveraging digital platforms to enhance brand visibility and engagement.

Beyond his role at Twellium Ghana, Edem has built an impressive portfolio as a Social Media Manager and Auditor for various corporate entities and prominent personalities. His expertise in social media management, coupled with his proficiency in advanced digital marketing strategies, has positioned him as a sought-after professional in Ghana’s digital marketing landscape.

Under Edem’s leadership, Twellium Ghana actively employs advanced digital
marketing strategies to strengthen its market position as a leading producer of
premium non-alcoholic beverages, biscuits, and confectioneries in Ghana and West Africa.

As Edem forges ahead, he remains teachable, embracing new challenges and opportunities to refine his expertise. Edem aims to set new benchmarks in digital marketing, empowering brands and individuals to thrive in an increasingly digital world.

SOURCE: Coverghana.com.gh